Lead Generation Made Simple
The free course that takes you from confused to dangerous. 12 short lessons on how businesses turn attention into leads, and leads into customers.
The course is being built now. Join the waitlist to get it first.
- FormatShort video lessons with diagrams and on-screen walkthroughs.
- Time5–10 minutes per lesson. Go at your own pace.
- LaunchDate to be announced.
Walk out knowing the whole system.
You'll finish with a clear mental model of how lead generation works and a simple plan of your own.
- What qualifies as a lead, and what doesn't
- The difference between attention, leads, prospects, and customers
- How traffic, offer, capture, follow-up, and sale connect
- How to identify an audience and the problem it has
- How to create an offer that's relevant to that problem
- What a landing page and a lead form are for
- The tradeoffs between organic and paid traffic
- The basics of follow-up by email, SMS, and phone
- The essential numbers: conversion rate, cost per lead, close rate
- How to map out your own first lead-generation plan
12 modules, five parts.
Each module is short and practical. Titles are working titles and may change as the course is finished.
Part 1 · Foundations
- 01
What a lead actually is
The difference between a view, a follower, a lead, a prospect, and a customer. Why the definition matters for everything after it.
- 02
The complete system
Traffic → offer → capture → follow-up → sale. One diagram you'll use for the rest of the course.
Part 2 · Audience and offer
- 03
Identifying the right audience
How to describe who you're trying to reach specifically enough to find them.
- 04
Understanding the audience's problem
Finding the problem people already want solved, and the words they use for it.
- 05
Creating an offer people care about
What makes someone raise their hand. Why a weak offer can't be fixed with more traffic.
Part 3 · Capture and traffic
- 06
Building a simple landing page
The job of a landing page, the parts it needs, and why the form should be short.
- 07
Organic versus paid traffic
What each costs you (time or money), how fast each works, and how to choose.
Part 4 · Follow-up and numbers
- 08
Following up through email, SMS, or calls
Why speed matters, what to say first, and how often to follow up without being annoying.
- 09
Conversion rates and cost per lead
The handful of numbers that show where your system is working and where it's leaking.
Part 5 · Your plan
- 10
Mapping a first lead-generation campaign
Put your audience, offer, page, traffic, and follow-up on one page.
- 11
Common beginner mistakes
The errors that waste the most time and money, and how to spot them early.
- 12
A practical 30-day action plan
A simple order of operations for your first month.
Zero experience needed. Just the will to learn.
- Complete beginnersYou want to know how the terms you keep hearing fit together.
- Freelancers and aspiring marketersYou want a solid foundation before you work with clients.
- CreatorsYou want to turn attention into business opportunities.
- Small-business ownersYou want a more predictable way to find customers.
Claim your free spot before it opens.
Waitlist members get in first, the moment it opens. Two fields. Ten seconds. Free.
- 12 short modules, 5–10 minutes each
- No payment details, ever
- Unsubscribe anytime